Post by cocolipid on Feb 28, 2024 5:48:11 GMT
Are you interested in investing in your online sales business but don't know which tool is right for you? Do you know Amazon, the largest online shopping marketplace, and have read our dedicated article , but do you want a different and less demanding solution from an economic point of view? What we suggest is the marketplace offered by Google: it is called Google Shopping and represents an alternative way to sponsor your products and make them appear in the very first position within the most used search engine in the world. To sell on Google Shopping you need to open a Google Merchant Center account connected to Google Adwords . Google Merchant Center accounts Google Merchant Center page screenshot What are the commonalities and differences between Google Shopping and Google Adwords? Both work with the Cost Per Click (CPC) logic , i.e. you only pay for each user click on your sales ad.
In Google Shopping, as well as on Adwords, the CPC is variable and Peru Phone Number depends on market demand, the type of campaign you run and your profits. Unlike classic paid campaigns, however, on Google Shopping you do not decide which ad to show for specific keywords, but it is the Google algorithm which, after analyzing your ad and the Google search network , establishes whether and when to make it appear in the SERP . You must pay attention when setting up the Cost per Click campaign because, while it is true that the cost of a single click tends to be low (on average 20 cents per click), it must be multiplied by the number of products in the catalogue.
Ergo, carefully choose the number of products to sell and define a maximum budget limit. How Google Shopping works Starting a campaign on Google Shopping is quite simple. First you need to log in to your Google Merchant Center account and create a list/table, in . txt or . xml , containing the product name and all related features. This file must be constantly updated (at least once a month) under penalty of account suspension. A little tip: don't move the order of the products within the file you created, this way Google will more easily recognize the changes you make to a product. A detailed description and the inclusion of related specifications are elements that determine the relevance of your campaign in the eyes of Google. What are the attributes that cannot be missing from your ad? Product title; Price; Seller name; Reviews or shipping information.
In Google Shopping, as well as on Adwords, the CPC is variable and Peru Phone Number depends on market demand, the type of campaign you run and your profits. Unlike classic paid campaigns, however, on Google Shopping you do not decide which ad to show for specific keywords, but it is the Google algorithm which, after analyzing your ad and the Google search network , establishes whether and when to make it appear in the SERP . You must pay attention when setting up the Cost per Click campaign because, while it is true that the cost of a single click tends to be low (on average 20 cents per click), it must be multiplied by the number of products in the catalogue.
Ergo, carefully choose the number of products to sell and define a maximum budget limit. How Google Shopping works Starting a campaign on Google Shopping is quite simple. First you need to log in to your Google Merchant Center account and create a list/table, in . txt or . xml , containing the product name and all related features. This file must be constantly updated (at least once a month) under penalty of account suspension. A little tip: don't move the order of the products within the file you created, this way Google will more easily recognize the changes you make to a product. A detailed description and the inclusion of related specifications are elements that determine the relevance of your campaign in the eyes of Google. What are the attributes that cannot be missing from your ad? Product title; Price; Seller name; Reviews or shipping information.