Post by warner123 on Feb 27, 2024 6:02:44 GMT
So, in a nutshell, the first secret to doing Inbound Marketing is to be able to create valuable content , distributing it to a defined audience with the aim of attracting them to your product. The question is: how to do it? Well, the second secret of Inbound Marketing consists precisely in knowing how to distribute such content in the right way (i.e. through the correct channels ) and at the right time (in the purchasing process phase ). Only in this way, in fact, will your marketing be successful, since it will be perceived as the answer to a question , as the satisfaction of a pre-existing need. To better understand this concept, you can also go by exclusion, i.e. based on what you should avoid doing , i.e. all those strategies which, unlike Inbound Marketing, are invasive and unsuccessful . We refer, in particular, to: interruption marketing , i.e. all forms of marketing that suddenly "interrupt" the user's activities by offering unsolicited products and/or services.
TV commercials, in this regard, represent an excellent Uruguay Mobile Number List example, as do banners and pop-up windows on the internet; e-mail marketing which, if done poorly, can annoy the user and distance him from your company (for example by collecting his data somewhere and bombarding him with advertising emails without his consent); placing your product without taking into account the preferences and needs of users, in the name of an incorrect "product oriented" strategy. Inbound Marketing, in fact, is customer oriented. Everything we have listed for you, therefore, is NOT Inbound Marketing and is harmful to your company , as it drives customers away rather than bringing them closer. Inbound Marketing, on the contrary, allows you to follow the customer at every stage of the strategy : from the first approach to the purchase phase, maintaining contact with him even in the subsequent moments .
In addition to this, it keeps track of all the data collected and, although it is not free, it costs significantly less than traditional marketing activities. Without neglecting the fact that the process through which it takes place is very well defined and divided into 4 distinct phases . Before we look more closely at the stages of this strategy, let's take a look at the distinction between Inbound Marketing and Outbound Marketing. Inbound Marketing and Outbound Marketing: the differences Inbound Marketing and Outbound Marketing are two approaches that differ radically in the way in which contact with potential customers is established. Inbound Marketing focuses on attracting traffic to the company website through the creation and dissemination of valuable content that prospects may find useful and appreciable.
TV commercials, in this regard, represent an excellent Uruguay Mobile Number List example, as do banners and pop-up windows on the internet; e-mail marketing which, if done poorly, can annoy the user and distance him from your company (for example by collecting his data somewhere and bombarding him with advertising emails without his consent); placing your product without taking into account the preferences and needs of users, in the name of an incorrect "product oriented" strategy. Inbound Marketing, in fact, is customer oriented. Everything we have listed for you, therefore, is NOT Inbound Marketing and is harmful to your company , as it drives customers away rather than bringing them closer. Inbound Marketing, on the contrary, allows you to follow the customer at every stage of the strategy : from the first approach to the purchase phase, maintaining contact with him even in the subsequent moments .
In addition to this, it keeps track of all the data collected and, although it is not free, it costs significantly less than traditional marketing activities. Without neglecting the fact that the process through which it takes place is very well defined and divided into 4 distinct phases . Before we look more closely at the stages of this strategy, let's take a look at the distinction between Inbound Marketing and Outbound Marketing. Inbound Marketing and Outbound Marketing: the differences Inbound Marketing and Outbound Marketing are two approaches that differ radically in the way in which contact with potential customers is established. Inbound Marketing focuses on attracting traffic to the company website through the creation and dissemination of valuable content that prospects may find useful and appreciable.