Post by rahim on Jan 31, 2024 10:27:33 GMT
The greater the chance of describing personas that were formed from completely different data/information, namely the survey contentKnowledge of these data/sources should therefore be anticipated in the planning phase. Customer typologies are suitable as a link between qualitative and quantitative information.Another requirement: a sufficiently large modeling databaseThe initial sample in the qualitative interviews for persona development is often very small (10 to 30 interviews) and alone is not sufficient for quantitative mapping approaches.
What does 'sufficiently large modeling database' mean? Of DB to Data course there is no one valid number. But, the more personas, the larger this base has to be. This applies all the more if the personas are closer together in terms of content and/or the data in the customer base itself is not very variable thematically (e.g. bank transaction or contract data).How can the modeling database be increased?Use of valid persona assignments from quantitative'Key Questions'Reverse mapping approachesDepending .
Key questions via trigger emails in a marketing automation environmentAssignment after tracking behavioral data in a Customer Data PlatformWhich mapping approaches are promising also depends on the original survey database: Are the respondents your own (and not anonymous) customers or respondents in external data sources (such as WEMF data on consumer behavior)?For your own customers, survey data and other customer data from the same people are available and the personas can be described using the transaction data / CRM data.
What does 'sufficiently large modeling database' mean? Of DB to Data course there is no one valid number. But, the more personas, the larger this base has to be. This applies all the more if the personas are closer together in terms of content and/or the data in the customer base itself is not very variable thematically (e.g. bank transaction or contract data).How can the modeling database be increased?Use of valid persona assignments from quantitative'Key Questions'Reverse mapping approachesDepending .
Key questions via trigger emails in a marketing automation environmentAssignment after tracking behavioral data in a Customer Data PlatformWhich mapping approaches are promising also depends on the original survey database: Are the respondents your own (and not anonymous) customers or respondents in external data sources (such as WEMF data on consumer behavior)?For your own customers, survey data and other customer data from the same people are available and the personas can be described using the transaction data / CRM data.