Post by account_disabled on Jan 6, 2024 9:23:03 GMT
Content Marketing Written by Clodagh O’Brien Despite powerful competitors snapping at its heels, Netflix is a force to be reckoned with in the streaming and entertainment world. The subscription-based streaming service has over 23 million subscribers and reported a revenue of over $8 billion in the first quarter of 2023 according to Statista. Those are some eye-opening numbers to contend with and the brand shows no intention of slowing down. You just need to look at its content over the years to see its rising success: Bridgerton, Stranger Things, Downton Abbey, The Crown, Tiger King, Squid Game and Money Heist. Let’s look at how its marketing strategy has changed over the years and where it stands in the face of powerful rivals like Disney+, Amazon Prime Video, and Apple TV+. What makes
Netflix so successful? In essence, Netflix’s success is due to the brand’s ability to evolve and the speed Phone Number at which it does so. It’s this ability to pivot that has enabled its marketing strategy to change and move away from long-held beliefs such as ‘ad spending not resulting in more viewers’. Another driving success factor is its technology.
Netflix's recommendation engine was created to do one key thing - drive personalization. Its goal is to ensure that subscribers get the content they want and are interested in. This requires the collection of data and the creation of tailored customer journeys for every user. That’s no small feat. Another key reason is the content. Netflix invests a huge amount of money in original content. This vision and investment have seen it create hit shows and get nominations and wins for Oscars,